All online platforms provide a service to their users based on their habits, in line with the system they set up on the basis of a specific algorithm. Instagram algorithm works exactly this way. However, every user; It may be difficult to solve the basic logic because it sees different contents on the screen in different order.
In particular, the main basis of the algorithms of social media platforms is user habits. Instagram algorithm
By learning the working system, you can both include your own account in this system and change the layout offered to you.
Before we start: How does the Instagram algorithm work?
To summarize briefly; You actually feed the Instagram algorithm. A post you like, a story where you set fire to, a video in which you laugh by impressing your friend in a comment, a Reels video you watched a few times, a content you have recorded or sent to another user; They are exactly the actions that shape your Instagram algorithm. In other words, each user actually creates a unique algorithm as a result of the flow of behavior that he exhibits over time.
Instagram’s discovery algorithm is also designed to offer you different accounts and posts that will interest you, based on your interactions. Moreover, even if you are not very interested, a post you see and open on the discovery and watch or look for a while will be reflected in your algorithm.
Instagram story algorithm and main stream algorithm is listed according to the accounts you interact with. First, you’ll see the story of the people you respond to stories with, and the posts of the accounts you like or comment on frequently. At this point, the purpose of the algorithm is; to make sure you don’t miss the content you love.
Facts about the Instagram algorithm:
- Instagram algorithm is shaped according to your interest.
- Story, streaming, discover, reels and IG TV algorithms work on the same logic.
- Priorities are determined by interaction.
- Sharing time is very important.
- Your usage time affects your content.
- All account types are evaluated through the same algorithm.
- Comment length is ignored.
- Post-sharing interaction time is not important.
- Instagram videos and photos are treated equally.
- Spurious interactions are immediately noticed.
Instagram algorithm is shaped according to your interest:
The primary purpose of the Instagram algorithm is to ensure that users do not miss content that they are interested in. For this reason, what kind of posts the user likes and comments, what stories he responds to, what content he opens in the discovery; the contents that come across to similar themes or content with hashtags.
Story, stream, discover, Reels and IG TV algorithms also work on the same logic:
Responding to stories you like or participating in interactions such as polls, interacting with main stream posts you like, discovering to interact with content that interests you, to interact with reels and IG TV videos you want to see more; It will feed your Instagram algorithm and ensure that you see exactly the content you want to see.
Priorities are determined by interaction:
The main reason why some of the content of hundreds of people you follow appears first and some last; it’s yours
Your interaction with the account. The first thing you will see is the posts of an account where you like each content, comment, reply to its story and send a private message. Because the Instagram algorithm is aware of your interest in this account.
Sharing time is very important:
Each Instagram account has a unique sharing and interaction time for its followers, and the algorithm is shaped accordingly. Certain times such as after work hours, lunch breaks, before sleep at night; users’ main streams, stories and discover section via Instagram mobile app is the time period they visit most frequently. The posts made in this time period are one step ahead in terms of visibility.
Your usage time affects your content:
The longer you spend on Instagram, the more likely you will not miss posts. Once a day The order of shares seen by a user visiting the platform and a user refreshing the main stream per hour will be different. In fact, active users will not be able to find new content to see after a while and will be directed to the content recommended by the Instagram algorithm.
All account types are evaluated through the same algorithm:
There are two different types of accounts on Instagram, individual and business. Accounts representing a brand use of business account is recommended. However, the type of account does not make a difference on the algorithm. As we explained earlier, the important thing is the interaction received. Whether an account is an individual or a business account; If it is not getting enough interaction, it is not prioritized by the Instagram algorithm.
Comment length is ignored:
It’s just an urban legend that the Instagram algorithm doesn’t consider comments shorter than three words as interactions. As a content, comment just one word or emoji
Even if it gets , this will be considered as interaction by the algorithm, and the commented content will be considered as content of interest and take a step forward.
The first 30 minutes after sharing is not important for Instagram:
Generally, the high engagement received within the first 30 minutes is not considered a big plus by the Instagram algorithm. What matters is that the content being shared being timeless and is attracted by users for a long time. A content that gets millions of likes and comments at first but is not looked at again will not be highlighted by the algorithm. For this reason, it is important for producers to share regularly.
Instagram, videos and photos are treated equally:
Spending 50 seconds in a video content and liking it, spending 10 seconds in a photo content and liking it; It is considered equal by the Instagram algorithm because is the interaction that is important. However, if a user likes video posts frequently, they will see more videos. Briefly; Interaction received through the share type will affect the flow of the user, not the producer.
Fake interactions are immediately noticed:
The Instagram algorithm is machine learning and therefore detects bot accounts and fraudulent interactions immediately. Specially bot accounts and fake interactions
No action is taken for , but it is not considered positive by the Instagram algorithm. Therefore, fake followers, without relying on fake interactions; It is necessary to focus on sharing content that will attract and interact with organic followers.
The shortest answer to the question of how the Instagram algorithm works is it works with you. In your Instagram main stream
If you do not want to see irrelevant content on your or discover page, you should like and comment on the content that interests you. Thus, your Instagram algorithm will be shaped according to you and you will only see the content that interests you.
All online platforms provide a service to their users based on their habits, in line with the system they set up on the basis of a specific algorithm. Instagram algorithm works exactly this way. However, every user; It may be difficult to solve the basic logic because it sees different contents on the screen in different order.
In particular, the main basis of the algorithms of social media platforms is user habits. Instagram algorithm
By learning the working system, you can both include your own account in this system and change the layout offered to you.
Before we start: How does the Instagram algorithm work?
To summarize briefly; You actually feed the Instagram algorithm. A post you like, a story where you set fire to, a video in which you laugh by impressing your friend in a comment, a Reels video you watched a few times, a content you have recorded or sent to another user; They are exactly the actions that shape your Instagram algorithm. In other words, each user actually creates a unique algorithm as a result of the flow of behavior that he exhibits over time.
Instagram’s discovery algorithm is also designed to offer you different accounts and posts that will interest you, based on your interactions. Moreover, even if you are not very interested, a post you see and open on the discovery and watch or look for a while will be reflected in your algorithm.
Instagram story algorithm and main stream algorithm is listed according to the accounts you interact with. First, you’ll see the story of the people you respond to stories with, and the posts of the accounts you like or comment on frequently. At this point, the purpose of the algorithm is; to make sure you don’t miss the content you love.
Facts about the Instagram algorithm:
Instagram algorithm is shaped according to your interest:
The primary purpose of the Instagram algorithm is to ensure that users do not miss content that they are interested in. For this reason, what kind of posts the user likes and comments, what stories he responds to, what content he opens in the discovery; the contents that come across to similar themes or content with hashtags.
Story, stream, discover, Reels and IG TV algorithms also work on the same logic:
Responding to stories you like or participating in interactions such as polls, interacting with main stream posts you like, discovering to interact with content that interests you, to interact with reels and IG TV videos you want to see more; It will feed your Instagram algorithm and ensure that you see exactly the content you want to see.
Priorities are determined by interaction:
The main reason why some of the content of hundreds of people you follow appears first and some last; it’s yours
Your interaction with the account. The first thing you will see is the posts of an account where you like each content, comment, reply to its story and send a private message. Because the Instagram algorithm is aware of your interest in this account.
Sharing time is very important:
Each Instagram account has a unique sharing and interaction time for its followers, and the algorithm is shaped accordingly. Certain times such as after work hours, lunch breaks, before sleep at night; users’ main streams, stories and discover section via Instagram mobile app is the time period they visit most frequently. The posts made in this time period are one step ahead in terms of visibility.
Your usage time affects your content:
The longer you spend on Instagram, the more likely you will not miss posts. Once a day The order of shares seen by a user visiting the platform and a user refreshing the main stream per hour will be different. In fact, active users will not be able to find new content to see after a while and will be directed to the content recommended by the Instagram algorithm.
All account types are evaluated through the same algorithm:
There are two different types of accounts on Instagram, individual and business. Accounts representing a brand use of business account is recommended. However, the type of account does not make a difference on the algorithm. As we explained earlier, the important thing is the interaction received. Whether an account is an individual or a business account; If it is not getting enough interaction, it is not prioritized by the Instagram algorithm.
Comment length is ignored:
It’s just an urban legend that the Instagram algorithm doesn’t consider comments shorter than three words as interactions. As a content, comment just one word or emoji
Even if it gets , this will be considered as interaction by the algorithm, and the commented content will be considered as content of interest and take a step forward.
The first 30 minutes after sharing is not important for Instagram:
Generally, the high engagement received within the first 30 minutes is not considered a big plus by the Instagram algorithm. What matters is that the content being shared being timeless and is attracted by users for a long time. A content that gets millions of likes and comments at first but is not looked at again will not be highlighted by the algorithm. For this reason, it is important for producers to share regularly.
Instagram, videos and photos are treated equally:
Spending 50 seconds in a video content and liking it, spending 10 seconds in a photo content and liking it; It is considered equal by the Instagram algorithm because is the interaction that is important. However, if a user likes video posts frequently, they will see more videos. Briefly; Interaction received through the share type will affect the flow of the user, not the producer.
Fake interactions are immediately noticed:
The Instagram algorithm is machine learning and therefore detects bot accounts and fraudulent interactions immediately. Specially bot accounts and fake interactions
No action is taken for , but it is not considered positive by the Instagram algorithm. Therefore, fake followers, without relying on fake interactions; It is necessary to focus on sharing content that will attract and interact with organic followers.
The shortest answer to the question of how the Instagram algorithm works is it works with you. In your Instagram main stream
If you do not want to see irrelevant content on your or discover page, you should like and comment on the content that interests you. Thus, your Instagram algorithm will be shaped according to you and you will only see the content that interests you.