5 Ways to Reach Potential Customers on Facebook
There is a place that more than half of the world’s population frequently visits during the day. Where? Of course Facebook! As of 2017, Facebook has become a social media platform with 48 million users in the world alone. For businesses, this means 48 million potential customers!
If your business doesn’t have a Facebook page, your ability to reach this large community is also pretty low. It is not that easy to gain followers after you create your page. Here are 5 ways to increase your Facebook follower count!
Make Shares About Your Products or Services
It is very important that your posts on Facebook consist of interesting visuals related to your industry in order to increase your interaction and reach. The most common reason people unfollow is ordinary and boring posts. Asking questions or surveying your followers are the types of sharing that will provide interaction.
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Reduce Introductory Shares
Follow the 80/20 rule to avoid constantly boring followers with introductory posts. Since the aim of social media is to ‘socialize’, people do not want to see your brand promotions all the time. For this reason, experts recommend that you allocate 80% of the posts to interesting posts that will increase the interaction with your followers, although it varies from brand to brand. In the remaining 20%, you must share information about promotions, products or campaign information.
Organize sweepstakes and competitions
It is a classic but effective way to give people gifts to attract people to your page. It is also a proven fact that competitions increase followers and sales numbers. According to an article published by Hubspot; Contests or sweepstakes provide an average of 34% increase in followers.
Set Your Page’s Search Engine Optimization (SEO)
It is a necessary process for your SEO page to be found in search engines. Search engines do not show sites or pages that are not related to the searched word in the results. That’s why you should include keywords related to your brand in the title and about sections. You should not leave missing information on the page, especially make sure that you enter information such as an address, website, phone number.
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Share often
Frequency is obviously not per hour. Take care to post every day or every other day. Posting regularly shows how seriously you take this page. By adding quality and colorful visuals to your posts, you increase the permanence of your brand.
Take advantage of this information as soon as possible and try our tips on your Facebook page.
Before you go, a few more tips:
- Tag other pages in your posts.
- Share more videos to increase your reach.
- Add a Facebook button to your website.
- Share 360 images to increase your engagement.
- Follow your favorite posts from Facebook statistics and share similar posts.