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Neither Facebook nor Instagram: Here Is The Most Popular Social Media Site


YouTube and Facebook remain the most dominant social media platforms in the United States, but Facebook is no longer growing. This is one of the most important findings of the report published at the end of a study conducted by the Pew Research Center.

According to the report, the most used platforms YouTube and Facebook. But of the two, YouTube alone continues to grow, increasing its user share of 73 percent among adults in 2019. to 81 percent in 2021. Facebook’s figures have been the same since 2019: 69 percent. In the Pew report, “ Facebook’s growth has stabilized over the past five years, but remains one of the most widely used social media sites among adults in the United States. “it says.

Flat growth isn’t unique to Facebook either. According to Pew, the only other platform that has shown “statistically significant” growth since 2019 is from 11 percent in 2019 to 18 percent in 2021. It was Reddit.

But while growth has slowed, Americans do not seem less addicted to social media. 49 percent of Facebook users say they check the site several times a day. 45 percent of Snapchat users open the app more than once a day, this rate Instagram in 38 percent of its users. For YouTube, more than a third of users report visiting the service more often than once a day.

The report is also TikTok also provides interesting information about the user base that was not included in the 2019 study. According to the report, 21 percent of Americans say they use TikTok, but the numbers look very different for young people. TikTok’s share rose to 48 percent between the ages of 18-29. Unsurprisingly, YouTube is the dominant platform among this demographic at 95 percent, followed by Instagram (71 percent), Facebook (70 percent) and Snapchat (65 percent).

Categories: Social Media News
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