Economic factors determined the characteristics of societies throughout history. As nomadic societies settled down, they started to earn their income through agricultural activities and trade. This situation revealed the Agricultural Society. Then, with the industrial revolution, the source of income changed and the transition period to the Industrial Society was experienced.

Duck Face researchers had previously seen

The concept of Information Society was first put forward before the 1900s. However, in 1962, Canadian communicator Marshall Mc Luhan pointed to a meaning that more clearly defines the period and conditions that this society will live in. The period in which a society based on the existence of knowledge will live was called the Communication Age by Luhan.

The period we live in is known as post-industrial or post-industrial, depending on the circumstances. In a communication era where information and information abound, we are fighting to learn and to spread what has been learned.

This age of communication has brought with it tools and machines that offer advanced technologies. Our use of these tools has reached the highest level. The use of technology has caused us to become a society that takes information in circulation, consumes and throws it. When we think about it, we have made an effort to get instant satisfaction, including a monitor with robust features on which we will watch this series.

This situation should not be surprising because the common opinion reached by the researchers in the period covering the 19th and 20th centuries is exactly the nature of the current situation. Bülent Yılmaz, in his article titled “Information Society: A Critical Approach” published in the Journal of the Faculty of Letters of Hacettepe University, includes the following expressions: “In recent years, the period we live in and which is predicted to live for a certain period of time is post-capitalist, post-modern, It is tried to be named with post-industrial (post-industrial / post-industrial), technnotronic, big tendencies, global village, information age and similar concepts. ”

The new requirement of technology is institutionalization

In this context, we are trying to gain a place in the Information Society by keeping up with the ongoing technological developments as much as we can. Of course, this society has classes, and the bourgeois class is headed by those who can turn their personal Instagram accounts into a prestigious institution.

Instagram, one of the most popular applications, is a platform where you can be famous for your personal likes and goals. However, what I am talking about is not the accounts opened on behalf of an institution / organization operating in real life. Personal accounts are also an institution now. We acquire an Instagram account that we designed according to our own likes, interests and achievements, then we apply a kind of spreading policy with advertisements and shares in order to attract the target audience to ourselves. The real thing starts right here.

Improving Instagram account

If you have reached your target audience, it means that some of the society is wondering, taking examples and appreciating what you do. From here on, what is expected of you is not to lose your audience and not to lose your audience’s interest in you. You should keep the excitement of the people following you constantly and prevent the performance of your account from falling.

For this you need social media experts and managers. For this, in addition to the Instagram account you have free of charge, the employees you can give extra money and trust. Professional groups known as Influencers, including many famous names, are also within the bourgeoisie we mentioned.

Selin Cigerci, one of these names, was a guest of the Sleepless Club program hosted by Okan Bayülgen in August. Here he spoke about the use of his personal Instagram account. He emphasized the importance of using the account actively, the audience acquired without buying followers, natural selfies and videos shared in the Instagram Story section.

It is also of great importance to control the daily and weekly statistics of the accounts. It is necessary to analyze daily and weekly results and provide good management in times of crisis.

In fact, such accounts seem to function like an agency by dominating areas such as public relations and marketing, advertising and promotion. You have businesses that develop, grow and scale according to the people they address rather than a personal account. We are either someone who owns a business or one of the target audience who curiously follows the next step.