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What Does a ‘Digital Marketing Expert’ Actually Do?


After the digitalization of the world, many professional groups started to go digital. The digitalization of the marketing field is actually quite natural. Entering our lives years ago but only recently professionalized What do digital marketing professionals do?

When it comes to digital marketing, the concept confusion has become such that serious problems are experienced even in professional competence. Human resources experts, digital marketing experts they are just trying to get to know this profession while hiring.

What is Digital Marketing?

It is the “digitalized” form of traditional conventional marketing. In the simplest terms, all the work done by a marketing team in the conventional field is done digitally. is digital marketing. “Digitalization and teaming of traditional marketing is often quite challenging. In our beautiful country where even sales and marketing are mixed, as everyone knows, sales and marketing are different functions.

What does marketing do?

  • Sales strategies of the product
  • Material preparations
  • Promotions
  • Promotion strategies
  • Market research
  • Ad spaces
  • Data analysis
  • Competitor analysis
  • Production and presentation team coordination

It is the team that completes

and many other stages, makes a product ready for sale and gives it to the sales team. After the sale: This team, which provides after-sales support, collects feedback and makes product development or market strategy decisions, is also of great importance in product development.

What does sales do?

  • Interpreting the incoming market
  • Customer visits or making calls
  • Receiving sales feedback
  • Receiving product feedback
  • Convincing the customer
  • Closing the sale
  • Taking advantage of opportunities
  • Improving the sales network

It has many functions such as

. It is very important to sell the packaged product coming from the marketing in the relevant market and to collect the pulse in the field. Therefore, feedback from salespeople means collecting real data for marketing units. Sales and marketing are different but the most contact teams.

What is the Digital Marketing team scheme?

  • Product manager
  • Digital marketing experts
  • Digital strategists
  • Digital data analysts
  • Digital business analysts
  • Social media experts
  • Digital content specialists
  • Digital advertising professionals
  • Digital graphic designers
  • Ecommerce experts and category managers
  • SEO Experts
  • UX Designers

. As you have seen, there is the term “digital” at the beginning of many professional groups. Since the business environment to be done operationally here is “digital”, the digital trends and some know-how of this unit are expected to be different.

To give an example: It is necessary to expect that the digital content expert is not a copywriter but also an Onsite SEO expert. It is also essential for this person to know a basic level of Javascript, HTML5, CSS3. In order to coordinate with the Front-End team, all these basic information must be fully established.

What is the role of Digital Marketing Specialist?

  • Creating digital marketing strategies
  • Data analysis
  • Ad analysis
  • Market research
  • Market targeting
  • Team coordination
  • Understanding and analyzing reports
  • Reviewing feedback from sales teams
  • Making and examining product improvements
  • Follow-up and strategy of digital promotions

. Of course, it has a very important position, as there are items that we have forgotten in between: It is expected to be experts in two or more branches in the digital marketing scheme section we wrote in the previous title.

Unfortunately, this is true not only in Turkey but also in the whole world. Digital marketing experts try to handle so many jobs outside of their expertise that they miss out on their essential job. The fact that the job descriptions of digital marketing experts in Turkey and in the world have not yet been fully defined is this meaningless pool.

How can you become a Digital Marketing Expert?

  • Marketing
  • Introductory Sociology
  • Market research
  • Consumption habits of the relevant market
  • Human watching
  • Data analysis and design
  • Basic HTML5, CSS3, JS
  • One of the areas of Google ADS, Social ADS, SEO
  • English
  • Loving to read

If you have all these skills, you can be a very good digital marketer. Digital marketing doesn’t have a school. It may be much easier for you to adapt here from the Marketing or Information systems departments. Using the Google ADS panel, Facebook & Jobs such as opening Instagram ads, applying SEO protocols, are things that people can learn later. Just as you expect a social media expert to be “creative and intelligent”, marketing requires skills in the same way.

How much is a Digital Marketing Specialist salary?

Career. According to the research made by net among 225 people, in 2021, digital marketing experts 4260 TL they are winning. After that much competence, the salary rate may seem low to you, but you can earn higher numbers abroad.

How can you improve yourself as a Digital Marketing Expert?

If you want to improve yourself as a digital marketer, the best method is to have experience in corporate companies. The basic building block of marketing is knowledge. Every time you earn know-how of your marketing skills will make it progress. You can gain experience in many types of markets by working in advertising agencies. Getting to know different and marginal markets will force you to develop a strategy. “It is necessary to learn the market in marketing, in the market. “ So what do you think about this? We look forward to your feedback in the comments.

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