Being one of the most prominent and most curious professions of today, Influencer has been in existence in Turkey for a long time. In fact, even if you do not see it as a profession, you can come across many influencers without realizing it while browsing social media.

So what is this Influencer concept? We will give you the answer to this question today. However, we will go into the deep details of the concept of Influencer and list the most effective influencers in Turkey for you. If you wish, let’s answer what Influencer means without further ado.

What does an influencer mean?

Influencer, literally influencing person. People who also execute the type of marketing known as Influencer Marketing. People who have a large following in social media, who manage to influence this audience and in this way have the ability to change the purchasing decisions of their followers are called Influencers.

Social media usage has increased enormously in the last decade. According to the results of the We Are Social survey conducted in January 2019, more than 3.484 billion people around the world are actively using social media. This number corresponds to 45 percent of the world. That’s why social media is becoming the most popular marketing strategy of all brands.

Influencers also play a big role at this point because these people have the ability to influence the people who follow them. That’s why brands prefer Influencers to advertise their products. Thanks to this marketing method, brands can promote their products to millions of people within seconds.

Influencer types according to the number of followers:

Mega-Influencers

This segment, called Mega-Influencer, is the Influencers with the highest number of followers. These influencers, which do not have any rules among the follower types, have more than 1 million followers on at least one social media platform. As they reach more people, they fall into the Mega-Influencer class.

Many Mega-Influencers are usually movie stars, athletes, musicians or people who have previously had a TV show and have become famous offline. However, this does not mean that people who are famous in social media cannot be included in the Mega-Influencer class, because some Mega-Influencers have also gained followers thanks to social media.

Macro-Influencers

Macro-Influencers are one click below the Mega-Influencers and they do more of the marketing event called Influencer Marketing. People who have between 40,000 and 1 million followers are in this class. These people are usually celebrities who haven’t played big roles or people who have started to grow up slowly on social media.

Macro-Influencers are usually the most effective segment for Influencer Marketing. Because brands are more likely to reach these people, and besides this, because such people have more natural followers, their ability to raise awareness is higher.

Micro-Influencers

Micro-Influencers are people who are knowledgeable about a specific subject and generally have a low number of followers. The reason these people attract attention is not because of how many people they address, but how effectively they address them, and they are attracted by the types of interaction.

Micro-Influencers must have between 1,000 and 40,000 followers on any social media platform. These people may not even be aware of any company until they contact them. Therefore, if companies communicate with these people, it may need to affect the Influencer first, because people in this class will not want to lose their followers, which are not too many.

Influencer types according to content style

Bloggers

Bloggers and influencers on social media are the most authentic and active relationship with their followers. Brands started to realize this late and started investing in bloggers as well. Blogs that have recently been involved in the influencer marketing industry have started to attract a lot of attention. If a brand can deal with a popular and good blogger, blogger supporters will want to try out the brand’s product.

Many bloggers share their articles under topics covering finance, health, music, personal development and many other sectors. The reason behind the success of such successful bloggers is their respect for their followers. That way, they not only gain followers, but also their trust. That way, they can interact and influence them in a much better way.

Youtubers

Another of the Influencer types that we can distinguish according to the content they produce are YouTubers, as can be predicted. YouTuber, which is seen all over the world and is quite common in Turkey, is also a favorite of brands. YouTube, which has gathered a lot of masses especially in recent years, enables brands to interact with more people.

Content producers can get much more followers on YouTube. Even if a person has a low subscriber count on this platform, the number of views can be quite high. The reason for this is that some of the people who follow and follow a person are just watching and passing instead of subscribing. Still, YouTube is a good platform for brands as it has more interactions.

Social media sharers

Bloggers, YouTubers and many other influencers use social media platforms to get new followers and reach more people. These types of influencers, who generally prefer social media platforms such as Instagram or Twitter, interact with their followers much more actively.

This is because it takes much longer to produce a video for YouTube, but posting a story on Instagram or sharing a post on Twitter can be done much faster.

Turkey’s Most Effective Influencers

The rankings and scores in the list below belong to the research by CreaterDen Influencer Agency covering the year 2019. The scores are based on industry metrics that determine the extent to which these influencers affect people.

Danla Bilic

• Number of Followers: 4.8 million followers (Instagram)
• Power of influence score on humans: 9.90

September Ozturk

• Number of Followers: 2.9 million followers (Instagram)
• Power of influence score on humans: 9.85

Aykut Elmas

• Number of Followers: 5.1 million followers (Instagram)
• Power of influence score on humans: 9.85

Oguzhan Ugur

• Number of Followers: 2.5 million followers (Instagram)
• Power of influence score on humans: 9.80

• Number of Followers: 3.8 million followers (Instagram)
• Power of influence score on humans: 9.77

Seyda Erdogan

• Number of Followers: 1.3 million followers (Instagram)
• Power of influence score on humans: 9.73

Pelin Akil

• Number of Followers: 2.4 million followers (Instagram)
• Power of influence score on humans: 9.70

Duygu Özaslan

• Number of Followers: 1.7 million followers (Instagram)
• Power of influence score on humans: 9.70

Berkcan Güven

• Number of Followers: 3.1 million followers (Instagram)
• Power of influence score on humans: 9.68

Damla Altun

• Number of Followers: 447k followers (Instagram)
• Power of influence score on humans: 9.65

We have come to the end of our article in which we answer the question of what is an influencer, explain it in detail and give examples of influencers from Turkey. If you have Influencers that you also follow and love, you can share them with us in the comments section. There will be more articles like this and this one, stay tuned so as not to miss.