TikTok Money Calculator
Estimate what a TikTok account can earn per video and per month from the Creator Rewards Program and brand deals — based on followers, views, engagement, niche and audience country.
Results are estimates based on public benchmarks, not guarantees. Actual figures depend on your audience, content and platform changes.
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TikTok pays creators in two main ways: the Creator Rewards Program (a per-1,000-views payout on original videos longer than one minute) and brand deals negotiated directly with sponsors. This calculator estimates both from numbers you already have in your TikTok analytics, so you can set a realistic rate card before your next collaboration request.
How this calculator works
Creator Rewards: qualified views × RPM. TikTok publishes no fixed rate; creators report roughly $0.40–$1.00 per 1,000 qualified views in the US, and less elsewhere. We multiply that range by a country factor (US = 1.0, Germany ≈ 0.8, Brazil ≈ 0.25, India ≈ 0.12) and by the share of your videos that are longer than 60 seconds, because short videos don't qualify.
Brand deals: a base range by follower tier (nano $25–150, micro $150–1,200, mid $1,200–4,000, macro $4,000–8,000, mega $8,000+ per post), scaled by your engagement rate relative to the tier average, by niche demand (finance and beauty pay more than comedy and music) and softened by the audience-country factor.
Monthly estimate = Creator Rewards on all videos posted in a month + brand deals × the number of deals you enter. Gifts, TikTok Shop commissions and affiliate income are not included.
Frequently asked questions
How much does TikTok pay per 1,000 views in 2026?
Through the Creator Rewards Program most creators report $0.40–$1.00 per 1,000 qualified views in the US, and lower rates in other countries. Only original videos longer than one minute with mostly search-driven, high-retention views qualify; short clips earn nothing from the program.
Who is eligible for the Creator Rewards Program?
As of 2026: at least 10,000 followers, 100,000 video views in the last 30 days, 18+ years old, an account in good standing and residence in a supported country (US, UK, Germany, France, Brazil, Japan, South Korea and a growing list).
How much should I charge for a sponsored TikTok?
A common starting point is $10–$25 per 1,000 followers for a single video, adjusted up for high engagement and premium niches. A 50K-follower account with average engagement typically quotes $500–$1,250 per post; usage rights, exclusivity and multi-video packages add to that.
Why is my estimate lower than what I see influencers earn?
Headline numbers usually include brand deals, affiliate links, TikTok Shop and live gifts. This calculator only models Creator Rewards plus the number of brand deals you enter — increase the deals field to see the effect.
Does buying views or followers increase earnings?
No. Bought views are not qualified views, they wreck your retention metrics, and brands check engagement quality before paying. It also violates TikTok's rules and can get the account demonetised.
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